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Located at SM Mall of Asia in Manila, the new store highlights Watsons' commitment to enhancing O+O customer experience.
November 11, 2024
By: Lianna Albrizio
Watsons, one of Asia’s top health and beauty brands, supercharges the growth by opening its 8,000th store in Asia today.
Located at SM Mall of Asia in Manila, the new store highlights Watsons’ commitment to enhancing Offline plus Online (O+O) customer experience.
Watsons operates over 1,100 stores in the Philippines.
“The Philippines has been selected for this momentous occasion because it’s one of the fastest-rising economies in Asia and a strategic market for AS Watson,” said Malina Ngai, group CEO of AS Watson Group. “This vibrant and highly potential market has a young demographic that increasingly focuses on health and beauty, aligning perfectly with Watsons’ expertise.”
The new store is designed to enhance the shopping experience with a spacious layout and a stylish, contemporary design that meets customers’ diverse needs. Designated zones include a premium beauty zone, featuring latest trending exclusive brands, advanced skin analyzer and dermatologist-recommended products.
A sustainable choices zone offers a refill station for selected Naturals by Watsons products, along with a wide array of clean beauty products to empower customers in living sustainably.
The store has also introduced more self-checkout counters and click & collect services, allowing customers to order online and swiftly pick up their purchases in-store within 30 minutes. To create a seamless O+O customer experience, Watsons Philippines has introduced an innovative online health supplement advisor that guides customers to find the right product and offers personalized health consultations with pharmacists via live chat.
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